toronto-based graphic designer fusing arab & western influences to design modern, distinctive visual identities that bridge two worlds.
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toronto-based graphic designer fusing arab & western influences to design modern, distinctive visual identities that bridge two worlds.
view moretoronto · graphic design · 2020–2025
marketing agency brand identity tailored to coffee shops — playful, energetic, and community-driven.
nonprofit brand for new muslims — arabic letter integration, warm and approachable visual language.
construction brand rooted in heritage — the arabic ع woven into the identity as a foundational mark.
as olives symbolize hope, tradition, and heritage, our lives, our children's lives have been brutally interrupted. this projection project displays not just children, but only a drop in a sea of infants' and babies' names that have been killed. the soundtrack is intended to immerse you in the struggle of the palestinian people, who simply seek to exist.
go nana's is a women-owned company specializing in vegan, gluten-free, and allergen-friendly banana bread. as part of this design, banana bread bars were introduced, featuring two delicious flavors.
veil of resilience delves into the lives of palestinians who, despite immense suffering and loss, carry resilience like a wedding veil, turning grief into strength and dignity. just as a wedding veil symbolizes sacred union and commitment, veil of resilience represents honour and the enduring bond with their land, even in overwhelming affliction. this visual narrative shows how palestinians transform pain into power, even a celebration, and loss into love for their land. a collaborative project i directed, led by students and recent graduates from ocad university, united by our commitment to honoring palestinian identity through art and design.
film · art direction · 2025
the process of designing a typeface is often more rewarding than merely using the font. algalani is a unique typeface blending arabic calligraphy and english typography. embodies cultural fusion and inclusive design.
designing an exhibition wall with the strict theme of dancing flamingos was both intriguing and enjoyable. leveraging my expertise in arabic, i chose to use arabic letters to form the shape or outline of the flamingos. through careful selection of colors and strategic overlapping of arabic script, i created a playful and dynamic set of walls for the exhibition.
about
a toronto-based graphic designer and ocad university graduate. rooted in toronto, shaped by palestine, driven by everything in between.
why work with me
i don't settle for one thing. i explore, experiment, and bring genuine curiosity to every project. my palestinian background has deeply shaped my perspective, it's where my passion comes from, and it pushes me to create work that carries meaning. every piece is crafted to engage through storytelling, building a visual language that evokes emotion while maintaining a powerful narrative impact. anyone can design. not everyone can evoke emotion.
when i'm not designing
you'll find me painting, travelling, or teaching kids how to make art. i'm always learning, whether it's a new medium, a new culture, or a new way of seeing the world. combined with photography, these experiences feed into everything i create, keeping my work restless, alive, and deeply human.
get in touch